Bev James is an author, entrepreneur, mentor and speaker. She is also Director of Mentoring for Start Up Loans, a government funded scheme that funds and mentors young entrepreneurs. Bev shares with us the importance of marketing, adding value to people’s lives, the value of mentoring, and investing in your own development. By Mirela Sula More and more women are keen to start their own the business. Why do you think this tendency is growing? We have more female business role models in business now but in my opinion still not enough. Women like Annabel Karmel, Jacqueline Gold and Hilary Devey have had inspirational journeys that can inspire others to set up their own business. Just realising that it’s possible is sometimes all it takes to get the ball rolling. As an expert in the business field, what is your opinion about the future role of women in business? Currently female owned or controlled businesses are around 16%. I have done a lot of research in this area and the main reason for this seems to be that women are more risk adverse and tend to be less inclined to borrow large sums of money to start a business. I am a director of mentoring for the government scheme ‘Start Up Loans’ and we have twice the national average of women starting businesses. I believe the reason for this is that the average loans are fairly low, around £5,000-£10,000, and each person is assigned a business mentor to help them with setting up and running their business in the first twelve months. In my opinion, the future of women in business is very healthy a [...]

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