SHARON CALLIX

HOW I TRANSFORMED MY LIFE WITH FACEBOOK

Her dream has always been to achieve something extraordinary. “I wasn’t allowed to socialise as my family were extremely protective over me…In fact maybe too protective” – Sharon says. This turned Sharon Callix into a person that sought more intellectual stimulation and she started to find herself immersed in the world of business and became hungry for success. Today she has achieved many of her dreams; she is a successful woman with a goal to help other people succeed as well. This interview with her shows that it has not been easy for Sharon, as she has faced many challenges but clearly she is a woman on a mission.

By Lela Struga

How do you remember your childhood?

I was very attached to my mummy and loved her very much. I remember her as very generous, hard working, full of discipline and always giving us maths to do. I didn’t like to play with toys or watch TV. I was always around my family wanting to learn, bake, or do something new. My childhood was strict and I was the eldest of two daughters. I feel that I had an equal share of discipline at home. I did not grow up in an environment that allowed me freedom. My mother taught us Arabic from a very young age and insisted that private education was the best way forward. Religion, morals, respect, high values and education were the way forward until marriage. I was very much rewarded all the time and never deprived of anything I wanted and received a lot of love from my mother who is my world.

What about your adolescence – what was your dream at that time?

My dream was to achieve something extraordinary. I wasn’t allowed to socialise as my family were extremely protective over me. In fact maybe too protective. However I never understood why, but instead conformed so that I didn’t let them down. This turned me into a person that sought more intellectual stimulation and I start to find myself immersed in the world of business and became hungry for success. I had a passion for underprivileged children and since I was a child I would always save anything to give to those who were less fortunate than myself.

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When did you start to show an interest in social media expertise?

When I was challenged with post natal depression. Social media was my outlet. I used to open groups with different topics and create conversations, and debates. The groups used to reach thousands of people and the debates would go on for days. I would take my medication, sleep, wake up, and the conversation would still be going. Little did I know that I was able to find myself gathering large audiences on Facebook just by creating compelling posts. It just felt so natural for me and I never needed to be taught.

I then started to engage and learn the tools Facebook provided users, to the point that my page reached over 27,000 followers in about 30 days. This was my only outlet to the world and I had no desire to do anything else apart from doing what I wanted to do for once. I was then invited to a seminar and introduced to the personal development world. Mark Anastasi, author of ‘Laptop Millionaire’, invited me on stage to show his audience what I used to do with Facebook. I was so scared and didn’t have a clue what was going on. I was standing in front of a huge audience who were wanting to know more.

I WAS STRUGGLING FINANCIALLY AS I HAD ALSO DECIDED THAT I NO LONGER WANTED TO RELY ON MY FAMILY TO SUPPORT ME AND MY CHILDREN AFTER FILING FOR DIVORCE.

I was struggling financially as I had also decided that I no longer wanted to rely on my family to support me and my children after filing for divorce. Although the support was there, it was very hard to justify my every penny I was spending. So I did a live webinar at Mark’s event. I showed the audience how I generated the traffic and how I used Facebook. I made $14,000 in 52 minutes and had reoccurring sales thereafter. This was the first day of living my dream. When you find your passion, you’re not at work. I love what I do so it’s not a job to me.

You teach about making money with social media – what is the secret of being successful?

Yes, I do teach this. There are many secrets to making money with social media. It’s not just a single formula, but a combination of many important and different things that allow you to achieve success. I use priority techniques and the latest social media strategies to position you online to get the results your business deserves and targeted leads.

How much time do you spend on social media?

The time needed to get all my tasks done. I believe that social media will provide as much as you put into it as long as you know what you are doing. I can go from one hour a day or five hours a day depending on campaigns and clients needs. The results will be equivalent to the time you put into it. Even one hour a day can provide amazing results if you are working with a proper strategy.

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You are a mother and a busy woman entrepreneur – how do you manage your time to be successful?

I think of my time. Time management is essential and that is a huge part of the training process that I provide to my customers. Once you learn how to manage your time, you can accomplish much more than you ever expected and this is one of the strengths. Success is in being able to get work done and spend time with your loved ones. You need both to consider yourself successful. So I do things such as online shopping and run errands when it’s not rush-hour. I use the Facebook page apps to generate leads for of my business and software to take my appointments, calls and messages. I leverage my time doing what I am good at best.

ONCE YOU LEARN HOW TO MANAGE YOUR TIME, YOU CAN ACCOMPLISH MUCH MORE THAN YOU EVER EXPECTED AND THIS IS ONE OF THE STRENGTHS.  

What are the biggest challenges you have faced in life?

I have faced many challenges with both my personal health and the health of my loved ones. I have been through a large number of negative experiences that have turned into very positive outcomes and I appreciate every single thing that has taken place. I have been moulded by those experiences. The biggest challenge for me was when I gave birth to my fourth baby and the surgeons rushed him off in an amblaunce to another hospital for immediate surgery.

My son was born with a disease with no cure and I pray daily that his pain comes to an end and this ‘test’ is over.

What is your biggest plan for 2017?

To continue moving forward. Remain an authority in my niche. I have systemised my business which means a lot of my courses and training will be available online. As I have always mentioned, the goal is to make sure that you move a step forward each year. I have a few other exciting secrets to reveal soon too.

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