Understanding the psychology behind the brand is what transforms a business
By Mirela Sula
Sammy is first and foremost a fun loving adventure seeking, purpose driven, freedom focused, city girl turned country bumpkin that lives with her partner Greg between London, Manchester, France and Canada. Between his eight grown up children, their four dogs and five cuts life is always full of wonderful surprises for them. In her spare time she is the founder, visionary and CEO behind howtobuildabrand.org, a very valuable brand building resource and community for purpose entrepreneurs of fast growth businesses.
Photo Credit: How To Build A Brand
How did you get started in the branding industry?
I come from a long line of artists, inventors, creators, engineers and entreprene [...]
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