Sari Ricciardella The hard times of a business failure and bouncing back again By Lida Cena  We commonly hear endless pages of successful business stories, but business people rarely share their stories of failure. Sari feels compelled to share her story with us, her tough times decisions made and how her business went from being successful to recently collapsing. She was the only woman among male friends who had to “grow ‘balls’, learn to drink and become ‘one of the guys’”. Her company, OVH Cart, started when she was of a young age and required a lot of sacrifice. In this interview, Sari shares her deeply heartfelt story of the hard times of her business failure and what drove that. The experiences of the difficult times often go beyond finances; they rather affect the per [...]

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