Charles Ward- Great Ideas Work   By Gulia Lucci Charles Ward is uniquely suited to his position at the helm of IWG. With a background in TV news, public relations and advertising in Texas, Ward founded “Idea Works Global” (IWG) in 1980. From then until now, here are a few of his notable accomplishments: He changed the marketing strategies of yachting after raising $16 million in sponsorships to help Skipper Dennis Conner win the ‘America’s Cup Yacht Race in 1987’, in Western Australia. He also executed a cross-marketing strategy that aligned ‘Bombardier Aerospace’ and luxury brands such as ‘Graff Diamonds’, ‘Cartier’, and ‘Rolls-Royce Motor Cars’ to create an annual three-day party held in a hangar where private jets land to deliver business moguls and celebrities to the Super Bowl. He was also recently named the exclusive sponsorship agency for the ‘Federation of International Polo’ (FIP). Represented in 88 countries, FIP’s 19,000+ members include Royals, Generals, Business Executives, and some of the world’s wealthiest individuals. Idea Works Global is a marketing and brand-development firm focused on facilitating strategic partnerships between heritage brands to reach the most affluent connoisseurs of art, autos, fashion, travel, jewelry, spirits and sports. Tell us about your business and why you started your business in Texas 38 years ago? We were always interested in luxury products and services and decided to start a company that brings together the wealthiest families and unique luxury brands through strategic alliances. ‘Ide [...]

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