Full-time study with a full-time career By Dessy Ohanians  Managing Director of Corporate and Certificate Programmes, London School of Business and Finance (LSBF) – Executive Education “You must be mad!” exclaimed a friend of mine when I told her that, in addition to my demanding full-time job, leadership and mentoring responsibilities, as well as family commitments to my two young children, I have now decided to also study a full-time online Master’s degree. And the obvious follow-up question was: “Why?” As we kept talking over reasons why I was putting myself through something like a full Master’s degree, it became ever more clear that motivations were multi layered, touching different areas of my life – deeply personal, obviously professional and, to some extent, ego-boosting. But what was pleasantly surprising to me was that, when confronted with the question of “How?”, I had most of the answers already firmly in my head, with a plan and routine all ready to begin. My daily routine was pretty full-on even before taking the decision to add a Master’s degree to my to-do list. Most people struggle to find the right work-life balance, and even fewer manage to balance a work-study-life routine. However, it is possible and, when done well, can be very rewarding in the long-run. So what could be someone’s motivation to do this? As a first step, I recommend you go through the motivations matrix defining motivation as coming from knowledge, reward, expectations and recognition. For me, the intrinsic motivators of knowledge and reward are definitely st [...]

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