Niche the Ideal Market and Make It Your Own Loredana is the CEO of Noblesse Group and she is working into furniture and interior design field for more than 17 years.  Loredana studied Business Affairs at ASE Bucharest and she has professional diplomas in Project Management, Marketing, Human Resources Management, Financial Management and Business Management at the Open University Business School from UK.  After 8 years of experience in management  in a French Company of furniture, she opened in 2006 her first show-room in Bacau, Galeriile Noblesse, and in 2008 in Bucharest.  In 2009 she created a new brand, an interior design office called Studio Insign. This led to the set up of a bigger company – Noblesse Group formed by different brands specialised in interior design, culture and events.  Loredana believes in real values and cultural marketing, through which she hopes to see Bucharest becoming a prominent cultural and historical town in the world. She is an active voice endorsing the restorations of old buildings, a real treasure for our city. She even bought a historical house from 1881 and after important works of restoration, consolidation and interior design works, (with her team of Noblesse Group), transformed Noblesse Palace into a unique multifunctional building where the brands from Noblesse Group are hosted.  What can you tell us about your background? My entrepreneurial journey starts from the age of 19, my first year of college at ASE (Bucharest University of Economic Studies). I would be doing a Business Management in French language (SELS) specialis [...]

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