THE TOP BUSINESS AND PR TRENDS FOR 2018   By Kicki Pallin What do you need to know as a business owner, to continue expanding in 2018? What pitfalls should you avoid, and which kind of knowledge is essential when growing your business? We have asked four business owners in Sweden, Germany, Denmark and Poland about the future in business and PR. By knowing this you will be more prepared to meet the challenges and opportunities that lie ahead, when this year moves into its second half. As an introduction to their predictions, we’ll give you some facts about these four business specialists, who are more than happy to share some of their entrepreneurial wisdom. The Swedish entrepreneur Robert Dragovic from Gothenburg says that, to do business and build values is the best thing he knows. He is not specialised in one single business, instead he walks in where he sees possibilities. He is the founder and owner of KappaBar, a chain of eSport restaurants. Oliver Meier is an entrepreneur in Frankfurt, Germany, who after 20 years in sales and training and coaching some of the top sales people in the world, created a new business method. It shows how to get new customers, grow existing clients – and keep them forever. Victor Fasahati is a business owner from Copenhagen, Denmark, who has bought and sold products, clothes or anything that could turn into some kind of profit, since he was 11 years old. As he couldn’t find any good accountants or advisors, he turned himself into one, and now runs Dansk Selskab. Dr Mateusz Grzesiak is a Polish entrepreneur and lecturer from [...]

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